Contribute to the operational implementation of a 3-year advertising plan with joint EU funding..
Provide 111 journalists with information during press trips to flax-growing territory
Train over 700 students of fashion, design and marketing
Generate over €4 billion in EMV
Play host to over 35,000 visitors to the Place des Vosges installation in Paris
Increase annual sales of flax/linen products by 85% in the UK
Add 11,000 fans to the Facebook community
Draw up and produce promotion tools for professionals and the general public in France, Italy and the UK:
corporate films, stands, books, training courses, installations for the general public, POS advertising, PR, social media etc.