Inaugurate a 70.000-sq.m retail park
Mid-pandemic, adapt a suitable Covid protocol in order to safely host over 600 guests including 200 Parisians.
Produce locally, calling on the St Etienne ecosystem.
Put forward a programme combining emotion and exploring. Encourage people to speak up during the tour.
Invite a local player on the art scene to the inauguration programme: the Saint-Etienne opera house.
Build constructive relations with public authorities.